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Southwest desktop site9/11/2023 ![]() ![]() This came off a little bit like a website that offers scam-like products or services. " Another user reported that "“The site took me to three or four different pages where they tried to sell me different services. According to the study, "hidden information made travelers distrustful of. ![]() ![]() The next most credible airline in 9th place was United at 72.5 while Virgin America scored 92.9. Perhaps by extension, Spirit also scored lowest in the credibility category, pulling in a score of 42.5. During the booking process on, customers are often hit up for extra fees and ads. Earn points Click the button to activate your points and watch them rack up when you make a purchase. Shop as usual Shop at 1100 stores the button will notify you when points are available while you're browsing at your favorite stores. Spirit Airlines, of note, scored 20 points in the delight category against Virgin America's 85.6. Southwest Airlines is the dedicated application from the airline of the same name that allows users to better plan their travel. Download your free browser extension in just two clicks. Virgin America, which was ranked second in the study, did best around perceived credibility and delight - or the process of keeping customers entertained during the booking process. Southwest Airlines scored well in the study because it ranked at the top or near the top when considering the site's ease of use, its speed and its perceived credibility. Logically, a good (or high ranked) booking experience lowers the barrier to entry around buying a ticket and produces better sales and happier customers. The app provides fast shopping and booking, and users can store their credit cards for easy payment. The big three legacy carriers of Delta, American and United also ranked in the bottom half of the study in 6th, 7th and 8th place respectively.ĭesktop booking experience is a critical factor when considering how airlines approach customers and shepherd them through the purchase experience. The Southwest Airlines app allows users to book flights, check in, change or cancel flights, and add extras like EarlyBird Check-In®. ![]()
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